Blogging ignites my fire. It brings me joy to press publish. It fuels my creativity and sparks my imagination. It pushes me be successful and it inspires me to be greater. Blogging is not simply typing your thoughts and presenting it to whomever comes across it on the Internet.
Blogging is reading other blogs. Blogging is taking creative pictures with the intention of editing them into posts. Blogging is being part of a creative community that supports and encourages each others growth.
Technically, I have been blogging since the Fall of 2011. But it wasn't until a year ago that I really got into it and learned how much of a blogging community is out there. Since then, I have drastically changed my approach to blogging. I try not to write only when feeling inspired. When I have the time, I actively think of ideas and browse blogs and online magazines, hoping to come up with an idea of my own. I realized that I am blogging with a purpose. I have intentions of inspiring other people creatively, and I know that there are certain things that I have to do if I want to accomplish that goal.
Here are some of the things I think you have to do to blog with purpose:
Spend time reading other blogs. First of all, there is so much you can learn from other bloggers. People like Brittany (from The Kardia), Gina (from Gina Alyse), and Jessica (from The Blogging Brew), continually inspire me. Not only do they have great advice about blogging, but their creativity motivates me to push my creative boundaries. This part is non-negotiable. Reading other blogs will help you come up with new ideas, know what is popular in the blogosphere, and make meaningful connections with people across the world.
Engage with other bloggers. Who knew that you could make such personal connections with people you might have never met in real life? I feel like I know some of these ladies after reading their blogs, and engaging with them on social media or via email. Just sending a friendly email to tell someone how much you enjoy their blog can go a long way. Likewise, try to regularly leave genuine comments that show you really connected with their content.
Create a mission. This is one of the biggest parts of blogging with a purpose. Why are you blogging? What is driving you to create content to share with other people? It doesn't necessarily have to be written out, but it will definitely help if you establish it for yourself. If you want your readers to take away a certain message or feel a certain way after reading your blog, you need to keep that in mind every time you blog. You should ask yourself, "Does this post align with the goals of my blog?"
Always have pictures. Jana from Life Could Be a Dream has a great post about how to create Pin-worthy images. As I said, Pinterest has been one the biggest drivers of traffic to my blog, so creating Pin-worthy images is really important.
Utilize social media. Anyone in the blogosphere will tell you that if you are really dedicated to blogging, your social media will reflect that. This includes regularly tweeting, posting on a Facebook page for your blog, being on Bloglovin, updating your Instagram, and Pinning your content. Social media is a great way to interact with other bloggers and get your content out there. My Pin of "7 Things I Never Want My Little Sister to Feel" has been repinned over 800 times, liked almost 400 times, and because of that it has almost 13,000 pageviews. It is my most successful post to date, and it has been amazing to see it take off. That is the power of Pinterest.
Know your resources. Some days I feel like I am underutilizing my blogging resources. I wish took more pictures. I wish I spent more time learning Adobe Illustrator. And I really wish I could make a blog schedule and stick to it already. I keep telling myself I am going to make a blog planner, because I think I could be a lot more successful if I did. Part of blogging with purpose is making it a part of your regular routine, so that you can grow trust with readers and foster a community. Blogging is as big of a commitment as you make it, but know that if you want your blog to grow, you have to put in the time and show your dedication. Gina Alyse has a great post on Must-Have Creative Resources of Lifestyle Bloggers!
Remind readers of your purpose. Every once in a while I like to say, "Since my blog is about encouraging other people to pursue their passions..." One, it lets new readers know what to expect out of a lot of my posts. And two, it reminds people of what I ultimately want them to take away from reading my blog.
Write what you would want to read. What haven't you read that you have always wondered about? It really isn't difficult to find blogs; they are everywhere! There are so many bloggers that have written about so many topics. But if you have a mission to your blog, creating content specific to your goals for your blog should be much easier. Sometimes I don't post simply because I don't have anything to write about, but there is always something that you can uniquely add to a conversation or share from a personal experience.
